No one can agree on who makes the videos, who owns the company, where it’s based, and who is making money off it. They’re weird because it’s impossible to tell whether the whole thing is satire or if it’s part of a malicious Russian cyberattack targeting the YouTube-obsessed children of the world (but more on that later).īesides being odd in its content and tone, Troom Troom is also incredibly elusive. Smith,” or “Dolly,” and weirder still because those identities sometimes switch among them.

They’re weird because they feature a rotating cast of very thin white women who are referred to by nicknames like “the Blue-Eyed Girl,” “Redhead,” “Mrs. They’re weird because they are narrated by a voiceover actress with a perfect American accent speaking a kind of English that sounds like it’s been run through about three layers of Google Translate. Troom Troom’s essential weirdness doesn’t just come from its how-tos being absurdly useless. The DIY YouTube space may not be all rainbows and unicorns, even if its thumbnails are full of them. Not only are Troom Troom and 5-Minute Crafts wildly successful in their own right, but they’re also part of the growing network of reaction videos to cringe-inducing content on the site, creating a cycle that generates millions of views for the YouTubers who engage with it.īut creators I spoke to also expressed concerns about these types of channels, ranging from their clickbait-y strategies to plagiarism to manipulating children’s internet behavior. This is the worst DIY i’ve ever watched /wWywzyXtlV- yeah October 29, 2018 Troom Troom is just one of many content factories of mysterious international origin that have gamed YouTube’s algorithm with bright, clickbait-y thumbnails and SEO keywords like “DIY,” “hack,” and “prank wars.” And to stand out from the thousands of other channels peddling the exact same service, they’ve turned to stranger and stranger content.

The most popular videos currently on the channel are tips on how to sneak food and makeup into class in laughably arduous ways: One suggests removing the glue from a glue stick and inserting a block of hard cheese into the container, while another recommends cutting an apple in half, using an Exact-O knife to remove the center, and then stuffing an eyeshadow palette inside.

The best way to understand Troom Troom, the YouTube channel devoted to bizarre DIY tutorials, “hacks,” and “funny pranks,” is to spend multiple hours watching it until your brain turns into sprinkle-covered neon slime that can somehow also be used as lip gloss.īecause this is precisely the sort of thing that Troom Troom traffics in: do-it-yourself how-tos that no person could or should ever replicate.

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